Communicating Your School’s Value
A Conversation with Mr. Mike Donahue, Director Development and Communications, The Rockhampton Grammar School
In this modern era of education, you no longer have control of all the messaging in relation to your school and the competition is ruthless. Private Independent Schools are not only competing against the public schooling system, they are competing against other private independent schools. So what should an independent school do to communicate its value and point of difference when it is effectively doing what all other schools do – love, care and educate children. Well, meet Mike Donahue, Director Development and Communications at The Rockhampton Grammar School. Mike has a unique set of skills and international experiences acquired from outside education including as the Executive Editor for CBS News in New Your City. Mike’s ideas on marketing and communication are sure to challenge your paradigms in relation to communication the value of your school.