Media Relations for Schools  

A Conversation with Shari Armistead, Director Strategic Relations at Independent Schools Queensland

What are the do’s and don’ts for schools when communicating with the media? How can schools establish a productive working relationship with the media to use them as a partner for disseminating their messages to the wider community? In this leadership conversation, I speak with Shari Armistead, the Director of Strategic Relations at Independent Schools Queensland. She has been kind enough to share her extraordinary depth of knowledge in journalism and media relations so that we know what to do and what not to do when communicating with the media. For more information or support on media relations in your Queensland school, please contact Shari on sarmistead@isq.qld.edu.au or Justine Nolan, Senior Advisor (Public Affairs) on jnolan@isq.qld.edu.au.